YOUTUBE
Showing key opinion formers the impact of YouTube on the creative economy
Show Key Opinion Formers (KOFs) in EMEA, including politicians and journalists, who often have skewed perspectives of YouTube, how the platform contributes to their economies, by championing creativity.
YouTube breaks down traditional gatekeepers and allows creators to commercialise fandoms, contributing £1.4B to the UK economy.
An ongoing campaign that spotlights creators of all sizes — from illustrators to opera houses — who are using YouTube to grow audiences, revenues and cultural footprints.
Series 1
Kaushal Beauty
I’m Jette
Believe
National Theatre
Series 2
Global Cycling Network
Mahalia
Royal Opera House
YouTube’s most effective KOF campaign to date.
Results
Series 1: Lifting KOF Proxy perceptions ‘YT is a positive contributor to the creative economy’:
