HOW TECH SHOWS UP IN CULTURE -
AND HOW IT CAN DO IT BETTER
AND HOW IT CAN DO IT BETTER
A cultural and semiotic exploration.
We believe culture is a powerful, untapped resource that tech brands need to systematically understand and use in the pursuit of more meaningful, resonant and human centric communication.
Cultural intelligence is a vital resource across the board - whether you are a tech brand building for individuals, businesses or society at large.
We also believe that how culture interprets and assesses your vision and the change you bring is the difference between: Hype vs Helpful. Fear vs Understanding. Niche vs Mainstream.
But there is a challenge…
DOWNLOAD THE REPORT TODAY
THE CHALLENGE
The challenge for many tech communicators is that we struggle to read and work with culture. We are missing a working knowledge of culture.
This report uses a mixture of anthropological, semiotic and cultural analysis to explore three key areas that are important to all tech communicators looking to build from a place of human centricity and cultural relevance.
WHAT YOU WILL LEARN
01
How technology is showing up in culture today and how people understand and relate to technology as a result of that representation.
02
The new opportunities to communicate with people in a more culturally relevant and resonant way.
03
The emerging visual codes that bring a greater sense of human agency and humanity to technology.
A FINAL THOUGHT
It’s time to rethink the role culture plays in positioning emerging, world changing technologies far away from the dominant dystopian narratives towards a more nuanced, meaningful and hopeful vision of tech’s potential to enable positive change for humanity.
If we could leave you with just one thought, it’s this:
You must reach deep into culture, to speak to culture.
TO RETHINK THE ROLE CULTURE PLAYS IN POSITIONING EMERGING TECH, DOWNLOAD THE REPORT TODAY
DOWNLOAD THE REPORT TODAY
C L I E N T S
If you’d like to talk about your business challenge we’d love to hear from you.