Xiaomi
Helping the consumer tech giant of
China crack Western Europe
Xiaomi is a huge consumer tech business in China, producing mobile phones, laptops, scooters and much more. But in Western Europe it’s a lesser known challenger brand. Our job was to launch the Mi10 108MP mobile - a phone whose camera captures an insane amount of detail. They needed an idea that would cut through the big budget spends of the likes of Samsung and Apple.
This camera really does capture every single detail. Meet Betty, Louie, Estelle and the rest of ‘The Details’. Their lives are about to change forever. For the first time their lazy lifestyles and hi-jinks are about to be exposed.
Launch film 60" - Covered YouTube, Facebook and Twitter
Bumpers 6" for YouTube in-stream and display ads
Stills for social - Static content including Character Posters / Cards Posts across Twitter, Instagram and WeChat
The campaign was ‘Best in class’ on YouTube compared to all previous Xiaomi videos, with 50% view rate, and with audiences watching till the 50% mark. The work - teaser, bumpers, launch film and social stills - were also shared widely across Instagram, Facebook, Twitter, Weibo and WeChat.
Teaser 15” for YouTube in-stream and display ads