project everyone
Challenging the tech community to tackle the UN global goals
CogX is the world’s largest gathering of AI CEOs, developers, academics and policy makers. It’s a critical mass of brain power in one room. For Project Everyone, this was a unique opportunity to ask the tech community to help solve the UN’s Global Goals. The obvious approach was to pull on heartstrings. But we knew there was a more effective one.
We’ve been making content for developers for a long time. It’s given us an important insight: if you want their attention, challenge them to solve a problem. Preferably an impossible one. Nine year old Molly helped us lay down the gauntlet. If you can make a car drive itself and choreograph a robot, how about you give global poverty a think? Or girls' education? You’ve got 10 years to save the world, smartypants...if you even need that long.
Launch and Event film 90"
Social teaser
The film was presented by filmmaker and Project Everyone founder Sir Richard Curtis to major players across industry, academia, government and technology gathered at CogX (a 20,000 people event) to a great reception. The campaign also ran on social in the lead up to ensure those attending had the seed firmly planted on arrival.