This is us…

Across the Pond is an independent creative agency with offices in San Francisco, London, Singapore and Shanghai. With a heritage in film production we are on a journey to become the most sought after creative agency for tech brands. We are a small but growing agency, passionate about helping clients solve their communication challenges. We work at the intersection of technology and culture. Helping to create social and cultural meaning for Tech brands. We do this through a distinctive approach that is rooted in culture.

We work with big tech: Think Google, Meta and YouTube. We also work with innovators and disruptors: Think DeepMind, Bruin Biometrics and Ecovacs as well as tech startups. We are an informal, sociable and inclusive team that take pride in delivering excellence for our clients. This is a chance to join our San Francisco team as we build out the strategic function and capabilities in this region.

This is you...

We are looking for a Senior Strategist with a keen interest in cultural research and strategy to join our team in San Francisco. This is a new role for our San Francisco office and you will be key to driving agency growth in this region, taking the strategic lead, growing our remit with existing clients and winning new business. We are looking for someone who is highly curious about human behavior and technology. You think differently and are able to inspire great creative work. 

The Role:

• Define the problem: What have we been asked to do, what can we do, what should we do?

• Challenge assumptions & clarify so that the entire picture makes sense.

• Help senior clients and team formulate better briefs and tasks and define the true nature of the problem.

• Consistent ability to frame business problems in a surprising and fresh way.

• Understands how and when to partner with different research, media and digital agencies. 

• Insight Creation: Finding things out, filtering them, rethinking them laterally to inspire.

• Use cultural research and AtP’s methodology to get to insights that create social and cultural meaning for tech brands 

• Able to assess research findings at speed and find new knowledge and insights.

  Interested in the latest and innovative research techniques and advocating their use.

• Ability to identify and discuss with clients high-level opportunities as well as highly detailed briefs 

• Familiar with CRM, paid, owned, earned, and influencer strategies and principles.

• Storytelling: Defining the idea, communicating & selling it.

• Can structure and lead strategy presentations 

• Can hold Marketing Director level presentations.

• A compelling presenter 

Experience:

• Recent and relevant experience developing brand and content strategies for global organizations

• Tech brand experience. Experience working for large global brands would be advantageous

• Strong insight generation and creative brief writing

• Ability to form a strong, convincing story to influence senior clients and agency peers.

• Good judge of brands and creative work, knows how to help creative get to the very best work.

• Keen interest in cultural research and techniques

• Good collaborator and delegator – able to get the best out of peers and clients.

• Excellent presentation skills.

• Good facilitation and diplomacy skills – able to build strong relationships with senior clients and consultative partners to achieve positive outcomes.

• Commercially astute, able to see and act on opportunities to grow our influence

• Either a very Senior Planner looking for the next step up or already a Planning Director

Personality

• Collaborative and credible – someone who will be able to quickly influence and lead both senior clients and partner agencies

• Must enjoy the challenge of being in the spotlight and be fast on their feet

• Good interpersonal skills and emotional intelligence

• Someone who’s tuned in to client needs, able to adjust their approach to different groups of people and context, needs – adaptive and flexible style

• Focused on outcomes, high energy, passionate about possibilities

Company Culture: 

You will be an influential leader, embodying the ATP cultural values.

• Company Values: Personally upholding as well as educating and encouraging others to support ATP company values.

• Company Culture: Actively help create a culture of inclusivity at Across the Pond. Everyone in the company has a responsibility to make the company the very best place to work.

• Sustainability: Proactively help in our drive for sustainability across the business - specifically helping to make sure that we execute our work with the lowest environmental impact as possible.

• DEI support: Proactively contributing to the organization’s DEI pillars - inclusive culture, considering agency make up, representation in our work, working with suppliers

• Brand ambassador for ATP: Representing the agency through online platforms, public profiles, client meetings and industry events.

Benefits

• 20 days paid holiday (plus federal  holidays) you will also get one additional day each year after your first full year

• Informal (unofficial) extra 5 days off between Christmas and New Year.

• Culture & Wellbeing day (an extra day off for something personal to you)

• Health insurance

• Voluntary Dental & Vision insurance

• Clipper Direct -  a transit benefit program 

• Discounted Classpass

• 401K (after 3 months of employment)

• HSA / FSA

• Annual Profit Share Bonus

• Enrolment to Employee Assistance Program

Read our DEI Manifesto here.