YouTube - Space Lab
A mammoth project, and a very ambitious goal - to get the YouTube generation excited and engaged with space and astrophysics. Working closely with the YouTube marketing team, we created this competition where users were asked to come up with their own science experiment to be carried out in space. The winning experiment was conducted live from the International Space Station, streamed to 3 million teens around the world. The launch film for the project got 4.5 million views in the first week, taking it to the top of the AdAge viral video chart.