ACROSS THE POND
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Christmas cut-through without breaking the bank

Lilysilk - Lily's Gift

 

How do you create cut-through at Christmas, undoubtedly the most cluttered time of year for advertising, on a shoestring budget? That was our challenge when working with Lily Silk, a silkwear brand looking to make its mark. This series of relatable ads was based on making the audience feel smarter for not falling into those familiar gifting traps, and generated a brand uplift of 82%.
 

 

Miranda's Gift

Taylor's Gift