Across the Pond

Christmas cut-through without breaking the bank

Lilysilk - Lily's Gift


How do you create cut-through at Christmas, undoubtedly the most cluttered time of year for advertising, on a shoestring budget? That was our challenge when working with Lily Silk, a silkwear brand looking to make its mark. This series of relatable ads was based on making the audience feel smarter for not falling into those familiar gifting traps, and generated a brand uplift of 82%.


Miranda's Gift

Taylor's Gift