Google Mexico - Innovar Para Mi
In Mexico, the education system has a bad rep. It’s not seen as progressive or innovative at all. So we worked with Google to create a new campaign, #innovarparami (meaning, ‘innovation for me’). By finding hero stories of people in education who were making amazing things happen, we celebrated what was great (but largely unknown) in the schools and kick-started a national conversation. And Google for Education got the love for being the brand who made it all happen.