Google Science Fair 2018
Google asked us to help launch Google Science Fair with a film that would get young people hyped about science.
Research showed that
1) students like science but not the way it's taught at school and
2) they basically check out when they encounter failure.
So we made a launch film that, instead of celebrating the genius of scientists or their inventions, instead celebrated the process of having ideas – warts and all.
We wanted the film to feel imperfect, DIY, and – crucially – fun. Just like the scientific process itself.