ACROSS THE POND
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Love, life & a little help from technology

Google - Brand New Baby

 

Ah, that first baby. No matter how much you prepare, you’re never totally ready for it... But this split-screen film about a couple looking forward to the birth of their first child perfectly demonstrated how much technology can help us along the way. Since we made this for Google, the tech’s changed but the approach hasn’t. It’s still held up as example globally for how to make the role of tech in our lives charming, touching and above all, human.