Across the Pond

Data analytics, translated

Google Analytics - In Real Life


Bad e-commerce experiences - the kind we’d never put up with in a physical store - result in thousands of businesses losing out on would-be customers. Google Analytics enables store owners to see where they’re going wrong, so they can make the necessary adjustments and improve the experience. But how do you communicate this to them in a way that’s compelling and easy to grasp? By taking it out of the digital world and into the real one. This series of ads sees customers experiencing the pain points of e-commerce in a physical store - with hilarious and relatable consequences.

The result? Millions of organic views, a bag of awards and an uplift of 2800% on sign-ups.