Across the Pond
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Speaking to developers in their language

Google Developers - Build the Next Generation


When it comes to mobile developing, everyone thinks it’s all about apps. But is it? They use up all our phone memory, and most of them only get used about 3% of the time. Enter, Mobile Web Apps - arguably the future of mobile, with many of the advantages of conventional apps, but none of the hang-ups. But how do you convince an auditorium full of developers this is the case? By speaking to them in their language. And that’s what we did, writing the script for this film in partnership with a mobile developer. It was a massive hit at the Google Developers conference and even had developers online touting it as ‘the best Google ad ever’.