Across the Pond
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Beware The Notch

What’s a notch?

For some, it’s the little black bar at the top of a mobile phone that houses the selfie camera. For others, it’s the bane that ruins every second of their viewing experience.



Xiaomi | Beware the notch

 

Chinese phone manufacturer, Xiaomi, were launching their latest handset the Western market. The new Mi9T phone boasts a huge full-screen display - providing the notch-less viewing experience that phone buffs crave.

The market is flooded with device manufacturers who create ads with beautiful imagery and a list of features. We approached the brief with something a little different.

We created three 15’ spots that depict a series of humorous catastrophes caused by the distracting feature. Let this be a lesson to all - BEWARE THE NOTCH!

 

SOCIAL VERSIONS BELOW

“THE DENTIST” - SOCIAL VERSION

“THE BARBER” - SOCIAL VERSION

“MAKE-UP” - SOCIAL VERSION