Education above all

Launching the UN’s first ever ‘Day to Protect
Education from Attack’

challenge

Every day thousands of children have their education destroyed through deliberate attack; sexual exploitation, murder, kidnapping, military occupation. Education Above All is trying to stop this. They needed the attention of world leaders, who don’t see the issue as a top priority.

solution

Rather than detailing the atrocities that occur to children and their education every day, which world leaders are already aware of, we asked a question - what fills the voids when education is destroyed? We told the story of a single boy on his journey from school child to child soldier.

Launch and Event film

 Teaser

 Stills for social

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Outcome

The film was played by the UN Secretary General at the UN’s first ever ‘Day to Protect Education from Attack’ event to an emotional response. This is the beginning of a movement. It’s also been nominated for 2 Brand Film Awards in Best Individual Performance and Public Affairs, and shortlisted for a D&AD award in casting/performance.