Gogglebox stars, Steph and Dom, talk to real people about their plans for the future and the impact of the April 2015 pension changes. They uncover some common misconceptions and lack of understanding surrounding the changes. How ready are you?

RESULTS:

· 16 pieces of coverage, including the Daily Mail, Daily Star, The Mirror, The Times and The Sun
· Video completion rate: 80% (and that includes the long compliance message at the end)
· 376,000 video views – for the main video
· 67,421 video views – for snackable 1 (TBC snackable 2/3)

 

Business Results: During the campaign, enquiries to Standard Life increased by 35%
Reach: Coverage: OTS of 800 million with the campaign hashtag and URL included in 81% of the articles
Coverage: 94 pieces of positive coverage across national, consumer and lifestyle publications throughout the campaign
Social Media: #ReadyWhenUAre saw 4.5 million impressions and a social reach of nearly one million
Content Views: 673,000 Video views on YouTube with an 87% completion rate