Anna Brent has been invited to serve as a judge for Channel 4’s Diversity in Advertising Award!
We're thrilled to announce that our very own Anna Brent has been invited to serve as a judge for Channel 4's Diversity in Advertising Award! 🎉
This year, they're continuing their mission to push for authentic representation of the LGBTQIA+ community in advertising. Back in 2019, they championed Starbucks/Iris for their outstanding campaign 'What's Your Name,' which brought much-needed visibility to the LGBTQ+ community.
But here's the catch: Their latest research, set to be unveiled later in 2023, reveals that LGBTQIA+ representation in British ads has remained stagnant at just 3% since 2019. This mirrors the percentage of the LGBTQIA+ population according to the latest census, though we know it likely underestimates the true diversity of this incredible community.
It's not just about the quantity of representation, but also the quality and authenticity.
Moreover, they've witnessed brands shying away from LGBTQIA+ campaigns in 2023 due to the fear of misrepresentation and backlash. These are challenges we must address, and we believe that Channel 4's Diversity in Advertising Award can provide the guidance and support needed to improve the portrayal of these communities on screen.
We are crossing our fingers for entrants and look forward to seeing some amazing work 🏳️🌈 🌈
