When your business needs to move online, how do you make sure you get noticed? Google AdWords can help. Digital and print are meant to be enemies, but Renee at London Review of Books have found a way to make them work together. For a magazine that has been in circulation since the 1970s, when digital began to take over the world, they knew they had to act. With the use of AdWords, LRB have seen a steady rise in subscription rates.