One of Google’s lesser known apps, which pays you to use it, is now available on iOS. Google wanted to promote this with a relevant and fun TrueView ad to a savvy iOS audience in the US.
Our insight was to make audiences feel like their opinions have inherent value, and by showing people express their opinions in unexpected locations would make
The ad has currently clocked up over 17m+ views helping drive downloads of the app.
Get: American iPhone users
To: Install the Google Opinions Reward app on their iPhones
By: Making them feel like their opinions are valuable