To announce the commencement of construction on London’s groundbreaking Garden Bridge project, we have created a new film that captures designer Thomas Heatherwick’s ambition for the project; to create a bridge that belongs to all Londoners.
A love letter to the capital, the piece is a celebration of everything that makes London the unique place it is and the people who will cross the bridge every day, from every walk of life. Directed by fast-rising Charlie Robins and co-produced with Forever Pictures, the film was shot over four days in each corner of the city and is a journey through every side of this ever-changing and thriving community.
We’re hugely proud of our work on this project. The role of the film is to generate excitement and support for the project. To do this we wanted to consider the day to day lives of real Londoners in the city. The hustle and bustle, the characters and the variety. All whilst expressing the need for balance with a place of calm, nature and reflection which comes in the form of this exciting new bridge.
Agency - Across the Pond
Agency & Strategy Director - Robert Waddilove
Executive Creative Director - Maggi Machado
Creative Director - David Foggon
Executive Producer - Ellie Goodwin
Agency Producer - Alison Severs
Production Company - Forever Pictures
Executive Producer - Sasha Nixon
Director - Charlie Robins
Director of Photography - Chris Clarke
Producer - Sonya Sier
Editor - Dan Sherwin @ Final Cut
Post-Production - Julien Biard @ Finish
Sound Design - Patch Rowland @ Final Cut
Music - Dark Sky ‘Imagin’