Google's DevArt initiative showcases artists who create their work using computer code. The project involves an exhibition at the Barbican of leading artists in this field, as well as a competition, with members of the public invited to submit their own works to be shown alongside the more established artists.
Working closely with Google Creative Lab, Across the Pond produced three films profiling the artists involved, along with a launch film to give an overview of the entire project and to encourage potential developers to join in.
We travelled to New York, Barcelona and London to shoot the films centred around three well known interactive artists: Karsten Schmidt, Varvara & Mar, and Zach Lieberman. Directed by Rod Main and shot by David Miller, the films are crafted in a style befitting any art project. The desaturated observational style sits across all three films, creating a look that complements the subject matter, and a focus on getting to know the artists behind the art.
The launch film, created to give an overview of the whole DevArt project and serve as a call out to get artists involved, is led by a series of graphic cards communicating the evolution of art through the use of technology and new artists pushing the boundaries, with visuals of DevArt and the Bonobo track Cirrus sitting perfectly underneath.