How can Virtual Reality help raise public awareness for a meaningful cause?

We were lucky to be asked to create a mini-documentary that would tell the story behind the latest groundbreaking campaign by Alzheimer's Reasearch UK: A Walk Through Dementia.

The film reveals how the project came together and features Vicky and Trina, who helped design the scenarios of the Virtual Reality application. 

Dubbed "the ultimate empathy machine", virtual reality in the context of this campaign puts the audience in the shoes of someone affected by the disease. A Walk Through Dementia provides an insight into lesser understood symptoms, and hopefully, a better understanding of impact of dementia on the person.